Aw Else Boutique

Aw Else Boutique

by Karen Fetter

Aw Else BoutiqueYou might think you are walking down Walnut Street in Shadyside once you step into Aw Else Boutique in Greensburg along Route 30.

The shop’s unique and upscale inventory makes Aw Else Boutique a stop that every woman should take advantage of while in Westmoreland County. Unlike many local boutiques, Aw Else strives to carry brands that are both original and distinctive, giving customers new choices. Instead of Vera Bradley and Brighton, visitors will find Cinda b and Sorrelli jewelry as well as a large selection of hats, scarves, candles, and handmade jewelry by local artists.

“Who doesn’t love fashion?” asks Danielle Shaffer, co-owner of Aw Else Boutique. “This store is the vessel I needed to help women and to make an impact. One piece of jewelry or the right accessory can help a woman’s self-esteem blossom!” Danielle along with business partner Mark White opened the store August 1, 2011 and together they have been building a successful enterprise.

Award Winning Best New Business

Proof of success includes a quartet of awards the boutique has won through the Tribune Review. In 2011 Aw Else Boutique received the Gold Award for the Quest for the Best Ladies Boutique and for Best New Business. Then in 2013 it received the Readers’ Choice Gold Award for women’s clothing and accessories as well as receiving a Readers’ Choice Silver Award for best ladies boutique.

Serving the customers is the main priority for Danielle. Upon entering the boutique, visitors feel like they are entering her home. Each person is offered a coffee, latte, or water and is free to browse in a relaxed and hassle-free environment. However, if help is what the customer needs then they can enjoy the observations of a personal fashion consultant.

Consultants help with advice, personal experience, and knowledge of the various items throughout the store. With new and different items available all the time, Danielle can share her insight into the latest trends from New York and Paris. Her creativity and sense of style is what has drawn her to the lines that she carries in the boutique. These selections help make Aw Else Boutique as unique as its name, which simply stands for the initials of her daughter Ella and Mark’s daughters Ashley, Amanda, and Ally!

Cinda b – American Handbags and More!

One of the biggest lines that shape Aw Else Boutique is Cinda b. Cinda b is a complete line of handbags, totes, travel bags, and accessories. In addition, the products are water resistant, stain resistant, and machine washable. Furthermore, the durable and lightweight pieces are all made in the United States.

Danielle first met Cinda at a tradeshow and has developed a relationship through the years. Currently Danielle is on the design advisory board for Cinda b.

Aw Else Boutique also carries other lines of handbags including Big Buddha and Lancaster Paris. Lancaster Paris is new to the United States and its leather handbags are sure to keep any woman organized.

Jewelry – From Famous Handcrafted Lines to Local Artisans

In addition to handbags, Aw Else has a variety of jewelry.

Sorrelli jewelry is hand crafted from genuine semi-precious stones and high quality Austrian crystals.

Aw Else is an exclusive seller of Sorrelli in the area.

Another style of jewelry is Creations Georgiani, Inc which sells handmade jewelry that was inspired by creators Georgia Varoutsos and her husband John Varoutsos. The pieces from this line carry a lifetime warranty.

Local jewelry makers also are represented in the boutique. Created by Kelli is an artist that uses aluminum to create bracelets, rings, and pendants. The styles are unique and bendable!

Candles – Unique Selections that Light Up Your Life

One of the biggest draws into the boutique may be the candle selection. Aw Else Boutique offers Greenleaf and Bridgewater Candle Company candles.

Greenleaf has aroma décor diffusers that purify the air leaving only fresh scents behind. The Bridgewater Candle Company is a Christian-based company that works to support children in third world countries.

Buying one candle jar feeds one child a day.
This organization works with Rice Bowls to help feed and set up orphanages to care for children. In 2012 Danielle was selected to go on a yearly trip to help the children that this fund supports. She traveled to Honduras and helped care for 105 children. “Being a part of this trip was one of the most humbling experiences of my life,” said Danielle.

Community Oriented Boutique

This passion and care is what makes Danielle and her boutique stand out from other owners. Danielle is very involved in the community. She does presentations for women of circumstances through PA Works, is a member and on the board of the Latrobe BPW, and also is a member of the Westmoreland County Chamber of Commerce.

Danielle uses her years of experience and her education to operate her boutique at a highly efficient level as well as being inviting to the customer.

The shop offers “wish lists” so that customers can keep a record of their favorite items. Then, the list can be accessed by friends and family for ideas for a birthday, holidays or any other occasion. Gifts can also be wrapped and delivered to any location. If shoppers are still in doubt, gift certificates are also available.

Loyalty and Reserve Programs

Customers can also participate in the Loyalty Program. For every dollar spent the customer receives a point. After 250 points the customer receives a $25 gift card for the store. The Boutique also offers a Reserve Program that allows customers the ability to select any item and put it on hold with 20 percent down. Then customers can make payments every two weeks for 90 days to have the item picked up.

In addition, email addresses can be submitted so customers can receive information regarding special events and promotions. If customers can’t make it into the boutique, then they can take advantage of shopping online at!

Indulge yourself and visit Aw Else Boutique along Route 30 in Greensburg.

Hours of business are Monday through Friday 10 a.m. to 6 p.m. with later hours on Wednesday until 7 p.m. and Saturday from 10 to 3 p.m. If you have any further questions, call Danielle at 724-420-5236.

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