Family Video Revolutionizing Video Renting
by Karen Fetter
Family Video has revolutionized the video rental system. With its specials deals, promotions, and effective policies, this growing family-based business is pleasing its customers.
“Family Video’s mission is to be our customers’ first entertainment choice. We do this by providing a unique mix of great customer service and low prices,” said Deborah Bowman, store manager for the Latrobe Family Video located on Depot Street. “Customer service is our top priority.”
Often, renting videos can be quite costly and the selection minimal. However, with Family Video, the rules have changed. All new video releases are only $2.50 and non-new releases are $1.00. Not to mention that children’s, sports and fitness, and educational videos are all free. Other rentals include video games for X-Box, Game Cube, and PlayStation 2.
“We have a fantastic selection with a good stock of new releases,” said Bowman. “Nobody can beat our price and large selection.”
In addition to these great deals, there are other promotions that customers can participate in. Currently, there is a mid-week special that is available Tuesday, Wednesday, and Thursday that allows customers to rent a new release and get a $1.00 movie rental for free. There is a half-off card that can be purchased for $9.95 that allows customers to rent videos for half price for 30 days. Family Video also runs a 30-day promotion where students can receive a free video rental for every “A” on their report card.
Another service Family Video provides is high speed dial-up internet for $13.95 a month. This service comes with an excellent technical support staff that allows customers to talk at their convenience. The service also requires no contract.
Family Video also offers an E-commerce service where customers can purchase videos and games and have them shipped directly to their house for just $.99. The service is very convenient for new releases and special requests. The service can be ordered through a store or from the website, www.familyvideo.com.
Family Video currently has three stores in Westmoreland County located in Latrobe, Greensburg, and Lower Burrell. The location in Latrobe was the first store to open in Pennsylvania in October of 2002. Since that time, Family Video has expanded to 16 stores in the state and hopes to continue to grow, especially in Westmoreland County, according to Bowman.
Family Video stores are growing in general across the United States with stores in Iowa, Wisconsin, Michigan, North Carolina, Indiana, Illinois, Ohio, and New York. There are over 6,000 employees working for Family Video, but the growing business knows that treating its employees is very important.
“We empower all of our employees. We let them decide what it takes to make a customer happy. We give them that benefit. And we also take all input into account from our employees that let us know what we are doing right and what we might be able to change,” said Bowman.
Family Video was started by Charles Hoogland in 1978, which was originally named Midstates Appliance and Supply Company. This store had received a huge number of videos and it was suggested that they rent the videos to the public. The Video Movie Club of Springfield was born. It was one of the very first video rental stores in the country and it had no competition. The chain of video stores evolved from this club and is now the largest privately-owned video rental chain in the country. Today Charles and his two sons Keith and Eric run the family business. Their goal is to be the largest privately-owned business in the United States by 2010.
Family Video is very involved with the Westmoreland County community. It is an active member for Relay for Life and makes donations to charities and local schools and programs.
“Family Video is doing well in this area and we like to give back to the community as much as possible,” said Bowman.
Take advantage of having an accommodating and low-cost video store in your area and stop by Family Video in Latrobe, Greensburg or Lower Burrell. Hours are 10 a.m. to midnight seven days a week.
Visit www.familyvideo.com for more information.